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At Flow Stroke (“we”, “us”, or “our”), we value your privacy as much as you value your performance in the water. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website flowstroke.com or purchase our high-performance aquatic equipment.

1. Information We Collect

Like a well-designed swim stroke, we collect only what’s necessary for optimal performance:

  • Personal Data: When you make purchases (swimwear, goggles, training gear), create accounts, or contact our specialists, we collect names, email addresses, shipping addresses, payment information, and contact details.
  • Transaction Data: Purchase history, product preferences (whether you’re a competitive swimmer or recreational user), and payment method details.
  • Technical Data: IP addresses, browser types, device information – collected as automatically as a flip turn at the pool wall.
  • Usage Data: How you interact with our site (pages visited, products viewed) to help us improve your shopping experience.
  • Marketing Data: Your preferences for receiving communications about new fins, swim caps, or special offers.

2. How We Use Your Information

We handle your data with the same precision as our competition-grade swim equipment:

  • To process orders for your aquatic gear and deliver products worldwide (excluding restricted areas)
  • To provide customer support for your equipment questions
  • To improve our product offerings and website functionality
  • To send relevant marketing communications (only with your consent)
  • To prevent fraud and ensure transaction security
  • To comply with legal obligations

3. Data Sharing and Disclosure

We share your data only when necessary, like passing a relay baton:

  • Service Providers: Payment processors (Visa, MasterCard, PayPal), shipping carriers, and IT service providers – all carefully selected for their security standards.
  • Legal Requirements: When required by law or to protect our rights and customers.
  • Business Transfers: In case of merger, acquisition, or sale of assets.

We never sell your personal information to third parties.

4. International Data Transfers

As we serve customers globally (excluding Asia and certain remote areas), your data may be transferred internationally. We ensure all transfers comply with applicable data protection laws, implementing safeguards like Standard Contractual Clauses where required.

5. Data Storage and Security

We protect your data with the same dedication as our premium swim caps protect your hair:

  • Industry-standard 256-bit SSL encryption for all transactions
  • Secure storage with limited access
  • Regular security assessments
  • We never store complete payment information on our servers

Data is retained only as long as necessary for the purposes collected or as required by law.

6. Your Rights

You have rights regarding your personal data, as fundamental as proper breathing technique in swimming:

  • Access: Request copies of your personal data
  • Rectification: Correct inaccurate information
  • Erasure: Request deletion under certain circumstances
  • Restriction: Limit how we use your data
  • Objection: Object to certain processing activities
  • Portability: Request transfer of your data
  • Withdraw Consent: For marketing communications at any time

To exercise these rights, contact us at [email protected].

7. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies – essential for smooth navigation like properly adjusted goggles:

  • Essential Cookies: Necessary for site functionality and transactions
  • Performance Cookies: Help improve our website
  • Functional Cookies: Remember your preferences
  • Marketing Cookies: Show relevant ads (only with consent)

You can manage cookie preferences through your browser settings. Disabling essential cookies may affect site functionality.

8. Children’s Privacy

While we sell beginner swimming equipment, our website is not directed at children under 16. We do not knowingly collect personal information from children without parental consent.

9. Changes to This Policy

We may update this policy occasionally, just as swimmers adjust their techniques. Significant changes will be communicated through our website or email.

10. Contact Us

For privacy-related questions, dive in at:

Flow Stroke Sales
97 Queen St, London, GB EC3U 7EF
Email: [email protected]
Website: www.flowstroke.com

This policy is designed to be as clear and efficient as your perfect stroke in the water.